Bangkok Airways Flight Attendant Uniforms in 2011

Bangkok Airways launched its new elegant and stylish uniform for a new era at Bangkok International Fashion Week 2011(BIFW2011), Siam Paragon. Bangkok Airways is a 44 year old Thai airline known for its conservative management style and conservative flight attendant look.

Bangkok Airways: Asia's Boutique Airline

 According to Bangkok Airways “We are delighted to support Thai designers and also Bangkok International Fashion Week this year. After having seen many successes of Thai designers, we decided to engage Mr. Polpat Asavaprapha, owner of ASAVA and ASV brand, to create a new look since the current uniform has been in use for  almost 20 years. The new collection will be officially launched at BIFW2011.”

“This is very exciting and interesting. The concept of new uniform will emphasize our position as “Boutique Airline” and “Shades of Blue” shows our color identity. The new uniforms, especially designed for 1,200 front line staff in reservation, ground services and in-flight services are not only modern in style but also comfortable to wear” adde the airline during the Bangkok International Fashion Week.

Boutique Airline: Bangkok Airways new look Flight Attendant Uniform that was launched in 2011 at the Bangkok International Fashion Week.

Stylish: The new look Bangkok Airways Stewardess Uniform

A new elegant and stylish look for Bangkok Airways Flight Attendants

The old Bangkok Airways Flight Attendant uniform with their colorful fish motif had served the airline for 15 years

The designer looked at the carrier's identities and interpreted them into the designs. For example, the aircrafts' blue stripes had him creating stripe patterns in turquoise and cobalt blue. And to express its identity as a leisure airline, he designed the uniform to render a smart casual look.


The designer Mr. Polpat Asavaprapha explained that “Before designing the uniforms, I needed to find what are the identities of Bangkok Airways. Blue stripes painted on the aircraft is one of the carrier’s identities. I then created stripe pattern with shades of blue and turquoise.  Silk-Poly fabric has been chosen to give a feeling of lightness and comfort to the person wearing it. Uniform for men, in grey and blue with painted cobalt stripes on the shirt emphasizes luxury, smart and informal look. This is to express the identity as a leisure airline.”

“To design clothes, apart from consideration of era and time, we also think about staffs who wear the uniform and their work. For flight-attendants who have to be quick and smart, we decided to use culottes, which will look modern and flexible” Mr. Polpat added.

This is definitely one of the best Flight Attendant uniforms that I have seen so far.