Tuesday, March 6, 2012

Cathay Pacific's new cabin crew uniforms

Cathay Pacific's new uniform collection was launched in 2011. The new uniform, which took two years to develop, is the 10th uniform for Cathay Pacific. Throughout the design and development process, the project team consulted more than 100 Marco Polo members and 1,000 uniform staff.

The new uniform is an “evolution” of the existing uniform, building on the signature elements of the current design and, at the same time, incorporating new elements that make a fashion statement and can also stand the test of time as each design has to last a minimum of 10 years.

The signature features which will be maintained are:
Red - the brand heritage colour of the Cathay Pacific uniform
Brush-wing logo
Standing collar and cuffs
Long skirts

The uniform also takes into consideration the various working environments of the Cathay Pacific staff including the varied climates, cultural and religious sensitivities as well as health, security and safety regulations. The airline also took into account the need to minimise the environmental impact during the uniform’s production.
Cathay Pacific Stewardess in their new uniform collection


Cathay Pacific Flight Attendants displaying their new uniform collection

Cathay Pacific Flight Attendants in their new uniform collection

Cathay Pacific cabin crew in new uniform

Cathay Pacific Flight Attendants

No comments:

Post a Comment